Use Case #
If you need to add listings individually into MT Connect, the Add Listing (Single Entry) option is the right tool for you.
Listings in MT Connect #
Listings are the publications you activate in the platform available for sale. The listing you add to the platform includes the following mandatory and non-mandatory fields:
Mandatory fields:
- Top Level Listing
- Listing Name
- Country
- Language
- Type
- Distribution
- Coverage
- Price
- Terms
- Terms content
Non-mandatory fields:
- Custom Source ID – Your own source id
- Readership
- Ad Value (AVE)
- Additional Metrics Field(s) – Up to 3 additional fields
- Listing Comments
The MT Connect portal uses Top-Level Listings to organize content across markets and ensure listings are discoverable. These act as the main search references based on title and other key metadata from the buyer’s view.
All Top-Level Listings contain the same types of metadata as regular listings. What sets them apart is that each one has its own global ID within the platform.
There are two types of listings in MT Connect:
- Top-Level Listings
- Listings Assigned to a Top-Level Listing
Think of a Top-Level Listing as a directory entry. Listings assigned to it are like sub-listings under that directory, each with its own pricing and terms.
Example
Top-Level Listing:
New Strait Times
Language: English
Country: Malaysia
Type: Newspaper
Distribution: National
Frequency: Daily
Price: 4.0
Supplier: You or another seller
Listings assigned under this Top-Level Listing:
- New Strait Times Singapore, English, Singapore, Newspaper, National, Daily, 5.0, N12359
- The Strait Times – Chinese, Chinese, Singapore, Newspaper, National, Daily, 3.0, TST1CN2
- And more…
Why It Matters #
This setup allows buyers to search for New Strait Times and view all listings grouped under it, making it easier to compare offerings and choose a supplier. Grouping your listing under a relevant Top-Level Listing increases its visibility and improves the chances of appearing in top search results.